Akiko is a branding project for a handmade resin jewelry business inspired by Japanese aesthetics. The vision for Akiko was to create a brand that embodies both elegance and charm.
Central to Akiko's brand identity is a cute, approachable mascot designed to appeal to a wide audience. This mascot plays a versatile role in the branding, prominently featured on packaging and other brand touchpoints.
The mascot not only adds a playful element but also enhances brand recognition and customer engagement.
